The 100ms Rule
Amazon discovered it 10 years ago: Every 100ms of latency cost them 1% in sales. Today, users are even more impatient.
If your site takes longer than 3 seconds to load, 53% of mobile users leave. They don't come back. Speed is not a 'nice to have'. It is the foundation of your revenue.
Loading Module...
Core Web Vitals: The New SEO Gold Standard
Google isn't guessing anymore. With Core Web Vitals (CWV), they measure exactly how annoying your site is.
* **LCP (Largest Contentful Paint):** How fast does the main content load?
* **INP (Interaction to Next Paint):** Does the site freeze when I click?
* **CLS (Cumulative Layout Shift):** Does content jump around while reading?
Fail these, and you disappear from Search.
The Performance Audit
Images are WebP/AVIF and lazy-loaded
Font files are subsets and preloaded
JavaScript is minimized and deferred
Server Response Time (TTFB) is under 200ms
"Performance is the most under-valued asset in the digital portfolio."
