WEBSITE RELAUNCH

Website relaunch: how it runs and what can get lost along the way

Owner Umutcan Emre Tezgel builds and looks after your relaunch in person, at the binding fixed price in the quote. Whether a redesign would be enough instead, Coday tells you in the free first call.

In short: A website relaunch replaces the system underneath your site, not just its look, so its addresses, its content model and the way you edit it all change too. To keep what the old site earned, every existing URL needs a permanent redirect to its counterpart and the content that ranks should move across in full, although nobody can guarantee that rankings will not move. At Coday the new site is built alongside the old one, which stays online until the switch, and you follow interim versions through a preview link.

Reviews on Google Reviews on ProvenExpert

New site alongside the old one
You see interim versions through a preview link while your existing site keeps running.
Built by the owner
Umutcan Emre Tezgel plans and builds the relaunch in person. There is no project manager in between.
Fixed price before the start
A binding fixed price in the quote after a free first call; you receive the source code when the project is completed.

See client work Call directly: +49 176 41195301

Personal reply from the owner

Free first call

Owner Umutcan Emre Tezgel replies to you personally.

Performance, mobile (this site): 94
Layout shift, CLS (this site): 0
reachable 9 am to 6 pm: Mon–Fri
founded in Wetzlar: 2026

Latest PHP security case: PHP2Shell, 21 October 2026. Check your PHP version, updates and emergency line

Real references

A relaunch is a move, and things can get lost along the way

A website relaunch replaces the system underneath the site, not only the surface. The URL structure changes, the content model changes, and the way the site is edited changes with them. That makes it the way to replace an outdated system, and also the project in which search visibility built up over years can be lost quickly.

A redesign is the smaller intervention: it changes how the site looks and leaves addresses, structure and system in place. It carries little risk for your rankings, and it solves hardly any technical problem. If the site is slow because of its system, if nobody can edit their own text, or if plugin updates have become somebody’s recurring job, a redesign will not touch any of that. If none of those apply and the site simply looks dated, a redesign is the cheaper answer and the honest recommendation.

The rest of this page assumes the relaunch is the right call. What follows is what decides whether the new site keeps what the old one earned.

Four things a relaunch depends on

The new design is the visible part. What decides whether the new site keeps what the old one earned happens underneath it.

Every old address needs a destination

The redirect map belongs before launch, not after it, pieced together from the error report. Each existing URL should be matched to its counterpart, and for the ones with no counterpart it should be decided deliberately whether they redirect or go.

Move the content that earns positions first

Before anything is rewritten, it pays to rank the pages by what they currently bring in. Then the text carrying your visibility is carried across rather than summarised away in the redesign.

One change at a time after launch

Titles, structure and design should not move in the same week. It is the only way to say afterwards which change did what, and the only way to undo the one that hurt.

No plugins to maintain

The new site is built with Next.js, generated ahead of time and served without PHP plugins, so there are no plugins waiting for their next update.

How a relaunch should run

Inventory
A relaunch starts with a list of every URL of the current site, with what it ranks for and what it brings in. The redirect map and the content decisions are built on that list, so that nothing important turns up missing after launch.
Structure and content
The new sitemap should be drawn against that inventory, so every page that earns something has a place to land. Whether content is moved, merged or dropped is then a decision on the list rather than an accident of the redesign.
Build alongside
The new site is built on its own environment while the existing one keeps running; with Coday you see the interim versions through a preview link. Nothing about the live site changes during this phase.
Checks before the switch
Redirects, metadata, structured data, analytics and the search console setup are best checked against the inventory while the old site is still live. As long as it is, a mistake can be fixed before anyone sees it.
Switch and watch
The switch is a DNS change, ideally at a time fixed in advance. Google expects rankings to fluctuate for a while during such a move, so the weeks after it are for watching crawl errors and positions, not for further changes: a change made now cannot be told apart from the relaunch itself.

When a relaunch is worth it

The site is slow on a phone, and most of your visitors are on one.
You cannot change your own text without calling someone.
Enquiries come in by phone but almost never through the site.
The plugin updates have become somebody’s recurring job.
The site was compromised, and cleaning it left the way in open.
The site says something about your company that stopped being true.
Your PHP version no longer receives security updates, or soon will not (PHP 8.2 only until 31 December 2026), and the theme or plugins do not work with a newer one.

If none of these apply, a relaunch is probably not the cheapest way to get what you want. Coday says so in the first call rather than after the quote.

Questions before a relaunch

How do you redesign a website without losing SEO?

Nobody can guarantee it, because rankings almost always move after a relaunch. Two causes of a drop can be avoided, though. The first is old addresses that lead nowhere after the switch: a page Google ranked no longer exists at the address Google knows. Mapping every existing URL to its counterpart on the new site and setting a permanent redirect for each one removes that cause. The second is content: a page that ranks because it answers something in depth can lose its position if the new version says half as much.

What is the difference between a relaunch and a redesign?

A redesign changes how the site looks and leaves the structure, the addresses and the underlying system in place. A relaunch replaces the system as well, which means the URL structure, the content model and the way the site is edited all change with it. A redesign carries little risk for your rankings and solves hardly any technical problem; a relaunch carries real risk and is the way to replace an outdated system. If the smaller intervention is enough, it is the cheaper answer.

How long is the site offline during a relaunch?

It does not have to go offline. The new site is built alongside the existing one on a separate environment and only takes over once it is finished and checked, so the switch itself is a DNS change made at a time you agree in advance. The old site stays reachable until that moment.

What does a website relaunch cost?

The price depends on six things: how many pages there are, how much of the content has to move by hand, how many old addresses need a redirect, whether the design is drawn from scratch or an existing one is carried over, whether an editing system is needed, and whether the launch date is fixed. After a free first call, Coday quotes a binding fixed price; it only changes if you order additional work.

Our website was built by someone who is no longer around. Can it still be relaunched?

Whether such a website can be relaunched depends less on who built it than on who has access to three things: the hosting, the domain at the registrar and the content. At the end, the domain is switched to the new site, and access to the hosting lets you save the existing pages and content beforehand. If one of these is missing, the first step is to get it back; for a .de domain, the DENIC domain query helps you find out which provider manages it.

Our website was hacked. Is a relaunch the right answer?

Cleaning an infected site removes the symptom and may leave the way in. If the entry point was an outdated plugin or an unpatched core, the same door is still open after the cleanup, and the site can be infected again. A rebuild with pages generated ahead of time and no PHP plugins removes that kind of entry point rather than the individual infection. In an acute case, Coday’s emergency line helps with containing and cleaning the site, and afterwards, if you want, Coday rebuilds it.

Does Coday do relaunches for businesses in Wetzlar?

Yes. Coday is based at Lessingstraße 4 in Wetzlar, and the owner rebuilds your website himself, from the free first call to the handover.

Your new website: fixed price, built personally by the developer

A website for trades, practices and service providers that loads quickly, looks good on every phone and keeps the path to an enquiry short. Tell me in one sentence what you need, and I will get back to you in person.

01
Send a quick request
Name, phone or e-mail, one sentence. That is all.
02
Free first call
What should the site achieve, who are your customers, what exists already?
03
Fixed-price quote
Binding, no hidden costs. You only pay once you accept it. The quote sets the schedule.

Binding fixed price
50% deposit on order
Source code at project completion

See all guarantees