Website relaunch: the move where nothing gets lost
Most of what goes wrong in a relaunch goes wrong on the day of the switch: old addresses lead nowhere and the pages you ranked for disappear. The redirect map is written before the new site goes live, the content that earns your positions moves first, and the price is agreed before the work starts.
A redirect for every old address
The map is written before launch, not reconstructed from the error report afterwards.
Built by the owner
Umutcan Emre Tezgel plans and writes the migration himself, without agency overhead.
Fixed price before the start
A binding price on request after a free analysis, with full source code ownership.
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Personal consultation with owner Umutcan Emre Tezgel within 24h.
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A relaunch is a move, and moves are where things get lost
A website relaunch replaces the system underneath the site, not only the surface. The URL structure changes, the content model changes, and the way the site is edited changes with them. That is what makes it the only real fix for an ageing stack, and also what makes it the one project where years of accumulated search visibility can disappear in an afternoon.
A redesign is the smaller intervention: it changes how the site looks and leaves addresses, structure and system in place. It carries almost no search risk, and it solves almost no technical problem. If the site is slow because of the stack, if nobody can edit their own text, or if plugin updates have become somebody’s recurring job, a redesign will not touch any of that. If none of those apply and the site simply looks dated, a redesign is the cheaper answer and the honest recommendation.
The rest of this page assumes the relaunch is the right call. What follows is what decides whether the new site keeps what the old one earned.
Four things decide how a relaunch ends
The new design is the visible part. What decides whether the new site keeps what the old one earned happens underneath it.
Every old address keeps a destination
The redirect map is written before the new site goes live, not discovered afterwards from the error report. Each existing URL is matched to its counterpart, and the ones with no counterpart are decided deliberately rather than left to a 404.
The content that earns positions moves first
Pages are ranked by what they currently bring in before anything is rewritten, so the text carrying your visibility is carried across rather than summarised away in the redesign.
One change at a time after launch
Titles, structure and design do not move in the same week. It is the only way to say afterwards which change did what, and the only way to undo the one that hurt.
Nothing left to retrofit
The new site runs on Next.js and Supabase, so there is no plugin stack to maintain, and the data sits in ISO-certified German data centres.
How a relaunch runs
Inventory
Every URL of the current site is listed, with what it ranks for and what it brings in. This list is what the redirect map and the content decisions are built on, and it is the reason nothing important is discovered missing after launch.
Structure and content
The new sitemap is drawn against that inventory, so every page that earns something has a place to land. Content is moved, merged or dropped as a decision on the list rather than as an accident of the redesign.
Build alongside
The new site is developed on its own environment while the existing one keeps running. Nothing about the live site changes during this phase.
Checks before the switch
Redirects, metadata, structured data, analytics and the search console setup are verified against the inventory while the old site is still live, which is the last moment fixing them is cheap.
Switch and watch
The DNS change happens at an agreed time. The weeks after it are for watching crawl errors and positions, not for further changes: a change made now cannot be told apart from the relaunch itself.
When a relaunch is worth it
- The site is slow on a phone, and most of your visitors are on one.
- You cannot change your own text without calling someone.
- Enquiries come in by phone but almost never through the site.
- The plugin updates have become somebody’s recurring job.
- The site was compromised, and cleaning it left the way in open.
- The site says something about your company that stopped being true.
If none of these apply, a relaunch is probably not the cheapest way to get what you want. We will say so in the first call rather than after the quote.
Questions before a relaunch
Will a website relaunch cost us our Google rankings?
Rankings move after every relaunch. The question is whether they move for reasons you chose. The single biggest cause of a drop is old addresses that lead nowhere after the switch, because a page Google ranked no longer exists at the address Google knows. Mapping every existing URL to its counterpart on the new site and setting a permanent redirect for each one removes that cause. The second cause is content: a page that ranks because it answers something in depth loses those positions if the new version says half as much.
What is the difference between a relaunch and a redesign?
A redesign changes how the site looks and leaves the structure, the addresses and the underlying system in place. A relaunch replaces the system as well, which means the URL structure, the content model and the way the site is edited all change with it. A redesign carries almost no search risk and solves almost no technical problem; a relaunch carries real risk and is the only thing that fixes an ageing stack. Choosing the smaller intervention when it is enough is usually the cheaper answer.
How long is the site offline during a relaunch?
It does not have to go offline at all. The new site is built alongside the existing one on a separate environment and only takes over once it is finished and checked, so the switch itself is a DNS change made at a time you agree in advance. The old site stays reachable until that moment.
What does a website relaunch cost?
The price depends on six things: how many pages there are, how much of the content has to move by hand, how many old addresses need a redirect, whether the design is drawn from scratch or an existing one is carried over, whether an editing system is needed, and whether the launch date is fixed. Coday quotes a binding fixed price on request after a free look at the current site, and that price does not move during the project.
Our website was hacked. Is a relaunch the right answer?
Cleaning an infected site removes the symptom and leaves the way in. If the entry point was an outdated plugin or an unpatched core, the same door is still open after the cleanup, which is why compromised sites are frequently reinfected. Rebuilding on a stack with no plugin surface and no database exposed at the web server removes the class of entry point rather than the individual infection. Coday does not perform malware forensics or incident response. It rebuilds.
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