Case Study: Batherm - Craftsmen Website Agency – Web Development & Lead Gen
Digital Transformation in Trade
Project Details
- ServiceWeb Development & Lead Gen
- Period2025
- ResultHigh Impact
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The Challenge
The Problem: A traditional business with an excellent reputation, but invisible to the digital generation. The old website was a digital business card without function. No leads, no pre-qualification.
- Outdated image deterring young talent
- High manual effort in appointment scheduling
- No automated filtering of low-budget clients
“We were top-tier craftsmen, but digitally in the minor leagues. Coday changed that.”
Our Approach
Not just a redesign, but a repositioning. We presented Batherm not just as craftsmen, but as a premium service provider.
Brand Audit
Identification of unfair advantages: Decades of experience & premium materials.
Funnel Architecture
Building an interactive bathroom configurator flow for lead qualification.
High-Speed Development
Development of a headless solution loading in <1 second.
The Platform
A modern Next.js application that feels as smooth as a native app. With integrated calendar, bathroom calculator, and automated email flows.
Results
Beautiful websites are nice. Revenue is better.
Web Design Success Story: Batherm - Craftsmen Website Agency
Batherm - Craftsmen Website Agency — Digital Transformation in Trade. This case study explores how Coday, a solo web design agency in Wetzlar, Central Hesse, partnered with Batherm - Craftsmen Website Agency to deliver a tailored Web Development & Lead Gen solution. The challenge was clear: A traditional business with an excellent reputation, but invisible to the digital generation. The old website was a digital business card without function. No leads, no pre-qualification. Our approach combined strategic thinking, premium visual design, and technically rigorous implementation to create a digital presence that drives real business results.
Every project at Coday begins with deep discovery. For Batherm - Craftsmen Website Agency, we invested significant time understanding the business landscape, target audience, and competitive environment before writing a single line of code. This research-first approach ensures that our web design solutions are not just visually compelling but strategically sound. We analysed user journeys, identified conversion opportunities, and mapped out the information architecture that would guide visitors from first impression to meaningful action.
The technical implementation for Batherm - Craftsmen Website Agency leveraged our core stack: Next.js for server-side rendering and superior performance, React for component-driven UI architecture, and modern CSS for pixel-perfect, responsive layouts. We ensured that Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — remained well within Google's recommended thresholds. Performance is not an afterthought at Coday; it is engineered into every decision from the first commit.
Search engine optimisation played a central role in the Batherm - Craftsmen Website Agency project. We implemented structured data markup, semantic HTML, optimised meta descriptions, and a content strategy designed to capture relevant local and industry-specific search queries. Our SEO work extends beyond on-page factors — we ensure fast load times, mobile-first usability, and accessible design patterns that search engines reward with higher rankings. The result is sustainable organic visibility that reduces dependency on paid advertising.
At Coday, we measure success through tangible outcomes — not vanity metrics. For Batherm - Craftsmen Website Agency and every project in our portfolio, we track PageSpeed scores, keyword rankings, lead generation volume, and conversion rates. Our references, including projects like Batherm, MS Schlüsseldienst Wetzlar, and Lindener Ratsstuben, demonstrate that premium web design from Wetzlar delivers measurable business impact. Every case study on this page is a real project with a real client — verifiable and transparent.
If Batherm - Craftsmen Website Agency inspires you to transform your own digital presence, we would love to hear from you. As a solo agency, Coday offers direct communication with the person who designs and builds your website — no account managers, no handoffs, no telephone game. Explore our other case studies to see the breadth of our work, and contact us for a free initial consultation to discuss your project goals.