Batherm
Craftsmanship Digitalization
Project Details
- ServiceWeb Development & Lead Gen
- Period2025
- ResultHigh Impact
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Request ProjectThe Challenge
The Problem: A traditional company with an excellent reputation, but invisible to the digital generation. The old website was a business card without function. No leads, no pre-qualification.
- Outdated image repelling young talent
- High manual effort for appointments
- No automatic filtering of "cheap clients"
“We were top league in craftsmanship, but district league digitally. Coday changed that.”
Our Approach
Not just a "redesign", but a repositioning. We staged Batherm not as craftsmen, but as a premium service provider.
Brand Audit
Identifying the "Unfair Advantage": Decades of experience & premium materials.
Funnel Architecture
Building an interactive bath configurator flow for lead qualification.
High-Speed Development
Developing a headless solution loading in <1 second (Core Web Vitals).
The Platform
A Next.js application that feels as smooth as a native app. With integrated scheduling, bath calculator, and automated email flows.
Results
Beautiful websites are nice. Revenue is better.