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MarTech
15 min.
The Death of the Cookie: Why Your Marketing Data is Wrong
AdBlockers, iOS 14.5, and GDPR have killed the cookie. We show you why 40% of your conversions are missing and how Server-Side Tracking saves them.
Coday Analytics
August 15, 2026
The Signal Loss Crisis
If you rely on the Meta Pixel or Google Analytics 4 (Client-Side), you are flying blind. iOS 17 strips tracking parameters. AdBlockers block scripts. Chrome is phasing out cookies.
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The Solution: Server-Side Tracking (CAPI)
Instead of relying on the user's browser (which lies to you), Coday implements Server-Side Tracking. We send events directly from your server to Meta/Google. 100% accuracy. Zero dependence on cookies.
Client-Side (Pixel)
- ✓Blocked by AdBlockers
- ✓Blocked by Safari/iOS
- ✓Data expire after 7 days
Server-Side (CAPI)
- ✓Unblockable
- ✓100% Signal Integrity
- ✓Permanent Data Retention
"Data is the new oil. But most companies are leaking it all over the floor."
