Careers Site & Applications
Case study: Bad & Energie – careers site, apply without a CV
Careers site of a master plumbing and heating business in Wetzlar, with a 60-second application
- Industry
- Plumbing & heating (master business)
- Tech Stack
- Next.js
- Scope
- 77 pages
Views of the website
Captures of the website as visitors see it, taken by Coday.
01.1
Focus on heat pumps
The topic page shows the focus of the business and the manufacturers it works with, so applicants see in advance which technology they will work on.
01.2
Apply in 60 seconds
The application needs no CV and is split into four steps, so each step stays short on a phone as well.
01.3
Equipment
A section of its own shows what comes with the job: personal cordless tools and a service vehicle that may also be used privately.
01.4Smartphone
Home page on a smartphone
The same home page at smartphone width (390 pixels), with hero and job list.
The Challenge
The Business: Bad und Energie GmbH Lahn Dill is a master business of the plumbing, heating and air-conditioning trade in Wetzlar. According to the business its focus is modern heat pumps, plus heating, underfloor heating and turnkey bathroom renovations. The careers site looks for people for this work, within a service area of about 35 kilometres around Wetzlar.
- Make eight open positions, from apprenticeship to office, findable one by one
- Keep the application so short that it works without a CV and from a phone
- People already in a job need discretion: the business never contacts their current employer
Our Approach
The site speaks to skilled workers the way they search: by position, by place, and by what the employer actually offers.
- 03.1
Apply in 60 seconds
A multi-step application without a CV, reachable from every job page. WhatsApp with a prepared message, phone and email complete it.
- 03.2
Service area with place pages
Every place in the service area has its own page with distance and driving time to Wetzlar. The map loads Google Maps only after a click.
- 03.3
Working here, in concrete terms
Topic pages show the focus, the manufacturer partners and the equipment, including personal cordless tools and a service vehicle for private use.
The Website
77 pages in four sitemap files: home page, job overview and application, eight job pages, the service area with place pages and six topic pages under “Working with us”. Testimonials can be filtered by customers and team, and a separate page explains how to switch jobs discreetly. Built with Next.js.
Results
Measured by Coday on 2026-10-16: Lighthouse 13.3, mobile, home page, median of three runs. No application figures; those belong to the business.
- Performance
- 87
- Lighthouse mobile, median of 3 runs
- Largest Contentful Paint
- 2.4 s
- mobile, measured 2026-10-16
- Accessibility
- 100
- Lighthouse category
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