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Web Development & Enquiry Flows

Case study: Fliesenverlegung Tezgel – website with a tile configurator

Tiling business from Aßlar: website with configurator, bathroom planner and booking

Home page of tezgel.de headlined perfection on every square metre, with the base in Aßlar and the free measurement and fixed price commitments
Home page. The first screen names the trade, the location and the commitments of the business: free on-site measurement, binding fixed price, a callback within 24 hours. Anyone who sees only this screen knows what to expect.
Industry
Tile and slab laying
Tech Stack
Next.js, Vercel
Scope
163 pages

Views of the website

Captures of the website as visitors see it, taken by Coday.

  1. 01.1

    Services by trade

    Bathrooms, living areas, balconies and terraces, and substrates sit side by side as separate trades. Each leads to its own pages instead of one long list of services.

    Services section of tezgel.de with the trades bathrooms, living areas, balcony and terrace, and substrates
  2. 01.2

    Booking the measurement

    The free measurement is where every job starts, so it has its own page. The free slots appear once the page has fully loaded.

    Booking page of tezgel.de for choosing a slot for the free on-site measurement
  3. 01.3

    Tile configurator

    The configurator works out material quantities and offcuts, so the enquiry arrives prepared. The result goes to the business by WhatsApp or email.

    Tile configurator of tezgel.de for calculating material quantities and offcuts
  4. 01.4Smartphone

    Home page on a smartphone

    The same home page at smartphone width (390 pixels): call, WhatsApp and the measurement enquiry each have their own button.

    Home page of tezgel.de in the smartphone view with buttons for calling, WhatsApp and measurement

The Challenge

The Business: Fliesenverlegung Tezgel is a registered tile, slab and mosaic laying business of the Wiesbaden Chamber of Crafts, based in Aßlar. Its work ranges from complete bathroom renovations with level-access walk-in showers and low-joint XXL formats up to 120 × 278 cm to balconies, terraces and waterproofing to DIN 18534.

  • Organise four service areas and 13 locations so every enquiry reaches the right topic
  • Make the commitments of the business visible: free on-site measurement, binding fixed price, dust protection guarantee
  • Prepare enquiries before the first call: material quantities, bathroom wishes, preferred date

Our Approach

The site leads from the trade to the enquiry. Someone planning a bathroom reaches the bathroom planner; someone having tiles laid first works out the quantities; someone ready to go picks a date for the measurement.

  1. 03.1

    Services by trade

    Bathrooms, living areas, balconies and terraces, and substrates and waterproofing each have their own area, plus twelve sample bathrooms at Basic, Premium and Luxury level.

  2. 03.2

    Calculate, don’t guess

    The tile configurator calculates material quantities and offcuts. The result goes to the business by WhatsApp or email; according to the site, nothing is stored on the website.

  3. 03.3

    A date instead of a callback loop

    Visitors pick a free slot for the free on-site measurement directly on the site. An express enquiry and a WhatsApp quick contact complete the path.

The Website

163 pages per its sitemap: four service areas with pages for the locations, 20 pages around the bathroom, 13 guide articles, references with a reviews page and a careers page. The interactive map loads only after consent. Built with Next.js, served from Vercel.

Results

Measured by Coday on 2026-10-16: Lighthouse 13.3, mobile, home page. Two of three runs returned a result; the values are the mean of those two. No enquiry or revenue figures; those belong to the business.

Performance
98
Lighthouse mobile, mean of 2 runs
Largest Contentful Paint
1.8 s
mobile, measured 2026-10-16
Accessibility
100
Lighthouse category

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