Case study: Nur — Islamic Lifestyle Manufactory

02The Challenge

The Problem: Build a brand before there is a product to sell. Nur has Quran covers, surah markers and prayer rugs made in Istanbul workshops, with the first collection due in winter 2026. Until then the site has to earn trust, fill a waiting list, and address mosques and religious schools as bulk buyers at the same time.

• Nothing on sale yet, but an audience that wants convincing in advance
• Two very different audiences: private customers and congregations
• Craftsmanship can only be conveyed on screen through design

03Our Approach

An architecture that separates both audiences cleanly instead of forcing them into a shop that sells nothing yet.

1. 03.1

   Waiting list as the goal

   The home page leads to the VIP waiting list rather than a cart. Anyone who signs up gets an email with a confirmation link and can unsubscribe at any time. Collections are previews and state their launch window.

2. 03.2

   A dedicated B2B path

   Mosques, religious schools and donation projects each get their own route, with a sample case request and a price calculator.

3. 03.3

   A machine-readable brand

   Organization, WebSite, WebPage, FAQPage and SearchAction as structured data, so the brand is legible as an entity before it has revenue.

04The Solution

A 44-page brand presence with collection previews, lookbook, personalisation, care studio, journal and a fully separate area for congregations — served from the Vercel edge network.