More on relaunching a website:
WEBSITE RELAUNCH · COST
What a website relaunch costs and what the price depends on
There is no figure on this page, and that is deliberate: two sites with the same number of pages can cost very different amounts, and the six things below explain why. Knowing them also lets you read a quote somebody else has given you.
The six things that decide the number
How many pages there actually are
Not how many are in the navigation, but how many exist. Sites that were maintained for years often carry more pages than anyone remembers, in old campaign directories, orphaned drafts and archive listings nobody has opened. This number is the first thing an honest quote establishes, and a quote written without it is a guess.
How much content has to move by hand
Content in a well-structured CMS can often be moved automatically. Content that lives inside page builder layouts, in embedded tables or in PDFs has to be lifted out one page at a time. Two quotes for what looks like the same site can differ considerably on this point.
How many old addresses need a decision
Every URL with traffic or inbound links needs a mapped destination, and the mapping itself is work regardless of how the redirects are then implemented. A site with a clean, shallow structure is fast to map; one that has been through two previous relaunches and carries three generations of URL patterns is not.
Whether the design is drawn or carried over
Rebuilding on the existing visual identity saves the work of designing a new one. A relaunch driven by a technical problem, such as a slow, unmaintainable or compromised site, does not necessarily need a new design, and saying so openly saves money.
Whether an editing system is needed
A site whose text changes a few times a year does not need a content management system, and leaving one out removes both build cost and an ongoing maintenance surface. A site with a blog, a team page and a job board does need one, and then it belongs in the quote.
Whether the launch date is fixed
A relaunch tied to a trade fair, a rebrand or a contract ending is a different project from one that goes live when it is ready, because a fixed date removes the option of absorbing a problem by taking another week. That constraint has a price and it belongs in the quote openly.
Questions about relaunch cost
Why is there no price list on this page?
Because a figure without the six factors above is worse than no figure: it either undersells a complex site and turns into a change request later, or it overprices a simple one and puts off the people it would have suited. After a free first call, Coday quotes a binding fixed price. It only changes if you order additional work, and you receive the source code when the project is completed.
What makes a relaunch quote go wrong?
Assumptions that are not stated in the quote. Three are worth asking about. A page count taken from the navigation instead of from a crawl, so further pages turn up mid-project. Content migration priced as if it were automatic when it is manual. And a redirect map treated as a technical afterthought rather than as the mapping work it is. All three are visible in a quote before you accept it, if you ask what number each item was based on.
Is a relaunch cheaper than maintaining the old site?
It depends on what maintenance currently costs in hours as well as in invoices. A site needing weekly plugin patching, occasional emergency fixes and a developer on call for every text change carries a recurring cost that is easy to overlook because it is spread out. A site that simply looks dated does not carry that cost, and for that one a redesign may be enough.
What is the cheapest honest way to relaunch?
Keep the existing visual identity, reduce the page count deliberately rather than migrating everything, and skip the content management system if the text changes rarely. Each of those decisions makes the project smaller, and the size of the project is what the fixed price is based on.
Straight to the owner
Your new website: fixed price, built personally by the developer
A website for trades, practices and service providers that loads quickly, looks good on every phone and keeps the path to an enquiry short. Tell me in one sentence what you need, and I will get back to you in person.
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Send a quick request
Name, phone or e-mail, one sentence. That is all.
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Free first call
What should the site achieve, who are your customers, what exists already?
- 03
Fixed-price quote
Binding, no hidden costs. You only pay once you accept it. The quote sets the schedule.
- Binding fixed price
- 50% deposit on order
- Source code at project completion
Personal reply from the owner
Quick request
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