WEBSITE RELAUNCH · COST
What a website relaunch costs, and what decides it
There is no figure on this page, and that is deliberate. Two sites with the same number of pages can differ by a factor of three, and the six things below are where that factor comes from. Knowing them is also what lets you read a quote you have been given by somebody else.
The six things that decide the number
How many pages there actually are
Not how many are in the navigation, but how many exist. Sites that were maintained for years routinely carry two or three times as many pages as anyone remembers, in old campaign directories, orphaned drafts and archive listings nobody has opened. This number is the first thing an honest quote establishes, and a quote written without it is a guess.
How much content has to move by hand
Content in a well-structured CMS can often be moved automatically. Content that lives inside page builder layouts, in embedded tables or in PDFs has to be lifted out one page at a time. This is usually the largest single difference between two quotes for what looks like the same site.
How many old addresses need a decision
Every URL with traffic or inbound links needs a mapped destination, and the mapping itself is work regardless of how the redirects are then implemented. A site with a clean, shallow structure is fast to map; one that has been through two previous relaunches and carries three generations of URL patterns is not.
Whether the design is drawn or carried over
Rebuilding on the existing visual identity is substantially cheaper than designing one. A relaunch driven by a technical problem, such as a slow, unmaintainable or compromised site, often does not need a new design at all, and saying so is usually the largest saving available.
Whether an editing system is needed
A site whose text changes a few times a year does not need a content management system, and leaving one out removes both build cost and an ongoing maintenance surface. A site with a blog, a team page and a job board does need one, and it is worth what it costs.
Whether the launch date is fixed
A relaunch tied to a trade fair, a rebrand or a contract ending is a different project from one that goes live when it is ready, because a fixed date removes the option of absorbing a problem by taking another week. That constraint has a price and it belongs in the quote openly.
Questions about relaunch cost
Why is there no price list on this page?
Because a figure without the six factors above is worse than no figure: it either undersells a complex site and turns into a change request later, or it overprices a simple one and puts off the people it would have suited. Coday quotes a binding fixed price after a free look at the existing site, and that price does not move during the project.
What makes a relaunch quote go wrong?
Three things, in order of frequency. A page count taken from the navigation instead of from a crawl, so half the site is discovered mid-project. Content migration priced as if it were automatic when it is manual. And a redirect map treated as a technical afterthought rather than as the mapping work it is. All three are visible in a quote before you accept it, if you ask what number each was based on.
Is a relaunch cheaper than maintaining the old site?
It depends on what maintenance currently costs in hours as well as in invoices. A site needing weekly plugin patching, occasional emergency fixes and a developer on call for every text change carries a recurring cost that is easy to overlook because it is spread out. A site that simply looks dated does not, and for that one a relaunch is rarely the cheaper option.
What is the cheapest honest way to relaunch?
Keep the existing visual identity, reduce the page count deliberately rather than migrating everything, and skip the content management system if the text changes rarely. Those three decisions together usually move the number more than any negotiation over the rate does.
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